Why your email prehead is important as your theme line

By Don Boman

You can immediately spot an interesting email prehead. If you are busy, you would like to open an email immediately or save it later. Heck, you can click on it anyway, even if you are busy.

This is how you know that you have found a good.

Your email preheader gives readers a preview of the convenor tone and message of your email. This also provides the required subject reference so that recipients can know what is expected.

But how is this email subject really different from the line?

And what should you include in this?

Let’s take a close look at the differences between an email prehead and an email theme line. We will also review why your email prehead is important as your email theme line and share 11 best preheaders practices to encourage readers to open your email.

Keep reading to learn more.

What is an email subject line?

There is an email theme line The main title of your email. This is the first thing that people see in their inboxes and help them to decide whether to open it. You can do it yourself, or you can Make AI Chatbot To do this from your behalf.

Here is a quick example:

What is an email prehead?

Is an email prehead A small line of text that appears in your inbox next to or below the subject line. This gives preview of the subject line of email,

Here is a quick example:

• Subject: Your supply order is in the way!
• Precheader: Track your package and now see your estimated delivery time.

What is the difference between an email prehead and an email theme line?

Subject line It is the main text you first see in your inbox.

Preheader What is a small text that shows you next to or below it to give you quick preview of email.

Below, you will see how they appear in Gmail on a laptop. (Subject lines are on the left in the bold, and email preheaders are on the right in the general text.)

(Image provided by Iona)

Why your email prehead is important as your email theme line

Politician It was found that in 2023, there were 4.37 billion email users worldwide. By 2027 this number is expected to reach 4.89 billion. Therefore, taking every aspect of your email marketing seriously should be a complete.

Additional details in your email, such as email preheaders, may look unnecessary.

But when a piece of material lacks reference, it confuses your audience.

Theme lines are quick and attractive hooks, but not necessarily set tone. On the other hand, your preheaders text gives readers a sign on tone and sets the stage for your email. Your audience requires the reference to decide if your email is worth opening.

Here are some benefits of including an email prehead in your email marketing campaigns:

Quickly attracts attention

When your preheading text is aligned with you Viewers’ messaging preferencesThis helps your email stand in crowded inboxes. Think of it as another opportunity to hook the reader.

Provides more information

Your preheader text complements your theme line Providing additional information About email content. If your theme line is misleading or does not descend, your prehedr lesson gives you another chance to clean it.

Composite user improves experience

Being a well -prepared preheading gives your audience clear and A Sociable visual formatThis improves their experience because it removes any confusion about covering your email. (I never open an email that I find misleading!)

Increases email performance

Clear and interesting preheaders can increase open rates, leading to high connectivity with your content.

This can also improve email delivery rates. (Assuming that you have a good sender reputation, of course.)

Screen maximizes space

Precheeaders are particularly useful on mobile devices, where limited space means that each word matters to attract attention.

Now, let’s see how to write your email preheaders in the next part.

11 best exercises for writing email preheaders that encourage high open rates

Follow these tips crafts for preheaders who draw attention and engage. (Me too Advice to conduct experiments To see which of these help receives the most open rate and conversion. And of course, do more than this.)

Here what tests you can do:

1. Include valuable information or relevant call to action (CTAS)

Think about how your prehead can clarify your email message. Are you sharing a proposal, valuable information or result in your email body? Tease it to the prehead.

If your email content includes a discount offer, consider testing it in preheader. For example, “save 20% with code spring 20.” It provides immediate value.

If you are sharing a case study or experiment results, then test a line about it in the prehead.

Here is an example of Business Coach, Maria Vendt, who uses a casual conversion style with her “In 24 hours, no less” prehaders:

(Image provided by Iona)

If you want them to work fast, add more exclusive or immediate CTA. Like “Click here for your exclusive offer” or “Download your free guide now.”

2. Adapt for mobile

Most people Check the email on their phoneSince space is limited, subject lines are often cut. It becomes more important than here. Keep it small and clear so that people can see it immediately and decide if they want to open your email.

To fit properly on mobile devices, you need your prehead between 35 and 90 characters.

Avoid long, complex sentences – They will just bite. (Always double-checked character limits, though. It can change at any time.)

3. A/B Test your subject lines and preheaders

Test various subject lines and preheaders what your audience likes best. Testing them separately and together will show you what people get to open your email.

Try testing short preheaders (about 35 characters) vs. tall people (up to 90 characters). However, keep each one under 100 characters, so it will appear on the desktop and mobile devices.

4. Try to avoid spam filter

Email service provider Spam filter is Note how the subject line and preheaded work together. Using words like “free”, your email can send it to the spam folder. Test the conditions to ensure that they do not flag as spam, before you start using them frequently.

5. Reflect your brand tone and voice

Your preheader should sound like your brand, just as your subject line. Whether your tone is fun, professional, or friendly, keep it consistent. And, of course, it should be taken to your email body.

The subject line, an inconsistent tone between the prehead and email body can confuse readers and hurt the engagement.

6. Write supplementary preheaders but avoid over-repetition

Do not repeat your theme line in preheader.

Use a prehead to add something new or clarify the message. For example, if the theme line “automated sales webinar replay soon ends,” your preheader “may begin to look ahead of time.”

Here are some examples:

(Image provided by Iona)

7. Include key information quickly

Put important details such as discount code or sale time frame in the first 40–50 characters of Preheader.

It is particularly helpful for mobile, so significant information in inbox preview has not been cut. (Again, always check the character limits again, as they can change at any time.)

8. Provide useful reference

Do not waste space with things like “See in the browser”, “finish the membership from your email,” or “End membership here.”

Be clear and specific about what you want, Like “Test our caption template Now.,

9. Use urgency or deficiency in preheaders

Create urgency in preheaders using phrases such as “green, offer ends in 24 hours” or “only 5 spots for this phenomenon”. This psychological sales indicate trigger internal urgency, which can push readers to work faster.

There is some inspiration from here Real brand ,

Below, Angie uses Star: “The doors are closing. We start Monday. Are you inside?” Let’s meet on Monday! “

And sezzle uses: “We are spending sezzle – get it before leaving! Sezzle expense $ 5 is yours!”

(Image provided by Iona)

10. Align prehaders with the goals of the campaign

Make sure your preheaded text supports your campaign goalsWhether to run sales, share materials, or lead nutrition.

For example, if you are sending a material-focused email, the preheader may be “learn the strategies tested to improve your advertisement ROAS”.

11. Personalize preheaders

Email privatization should be a top target when you plan campaigns every time. (Personalizing your preheading can help it more attractive and help Recipient Saw and understood.)

Data is your friend here. Use dynamic material based on user behavior, firmographics or first-sided data. Politician The report stated that 47% of marketing decisions worldwide stated that email marketing is one of the top areas where data-driven marketing was the most useful! So don’t leave it.

You can also fragment your customers with needs and pain points. Or they are connected to previous pages or items.

After collecting contact information of all your customers through Email finderYou will know how to personalize your email for each customer.

If not, here are some examples to inspire you:

Subject: Your custom marketing plan is ready

Preheader: [First Name]Now achieve marketing insights according to your industry and goals.

Subject: We saw that you are checking it ????

Precheader: Depending on your recent activity, what you can love here.

Topic: Still thinking about our B2B trade blueprint?

Preheader: [First Name]Stop estimating and now download your business blueprint.

Wrap

Well strategic email preheaders can change the results of your email marketing strategy. If you choose the best people, you can improve open rates, encourage engagement, and nutrition can lead to conversion to your email list.

For good remedies, here are the best practices for writing email preheaders that we have shared above:

1. Include valuable information or calls to take action now.
2. Adapt to mobile with short, brief preheaders.
3. Test your email subject lines and preheaders for better insight.
4. Avoid spam filters by clear steering of flags and phrases.
5. Reflect the tone and voice of your brand to maintain continuity.
6. Write the supplementary preheaders but avoid repeating your theme line.
7. Include initial information quickly to ensure visibility on mobile devices.
8. Provide useful reference with actionable details.
9. Use a sense of urgency or lack for immediate action.
10. Align preheaders with the overall goals of your campaign.
11. Personalize preheaders based on user behavior or firmographic.

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