Turkish ride Sing -Hilery firm Marti Anound put 20% of its useless cash into Crypto Assistors. For the company, bitcoin will be the first test coin. Soon after, Marti planned to promote the stock by 50%.
The step comes as Turkey wrestling with annual inflation rates near 40–50%, which destroys the value of cash based on Lira. Marti’s CEO, Oguz Octem said that keeping part of its reserves in Crypto can prevent Fiat currency risks.
The company insisted that this day -to -day operations have been disrupted and only surplus funds will return this new strategy.
Image: Marti
Marti goes to crypto
Based on the reports, all digital Hurdings will be stored with a regulated Custodian offering company. The octem stated that the acquisition would be held indefinitely and Marti planned to add Solana and Etherium to its pile over time.
Martı olarak nakit rezervlerimizin %20’sini dijital kripto varralaırma karık. ̇Lk adımda bitcoin ile baslıyoruz.
Dijital varLıkları uzun vadeely bir dejer saklama aracı olarak görüyoruz. Şirket operaceyonlarımıZda kullanmadımız nakitimizin, barklı piyasa …
– Oñuz alper öktem (@oguzalperoktem) 29 July, 2025
This approach moves beyond big names such as strategy, which is more than $ 10 billion in bitcoin, and zuz, approximately $ 180 million BTC.
But Marti is the first dynamics from Türkiye to try such a strategy, the service provider, other corporates in emerging markets can follow their leadership.
Riders and drivers killed new heights
The latest financial report of Marti shows that it passes several 2025 targets ahead of the schedule. By June, the company had over 2 million riders and over 300,000 drivers on the stage.
It marches a serious march of 8% leap in drivers and 13% increase in rider registration. To date, Marti’s users have completed over 35 million rides.
Oatm said that these milston gives firm confidence to take long -term hedging strategies with focus on girls.
Go public
Marti was listed on the New York Stock Exchange in July 2023, marking the first American listing by the Turkish Micro OB Mobility Company.
The traders fulfilled the daughter -in -law’s enthusiasm on digital of est diversity and worried about Crypto’s notorious Valtiness. Quickly outlined underlines how loving investors can also panic when a non -fiscal firm embraces a new type of risk.
Regulatory safety measures and reporting challenges
Marti should limit contact with hack and regulator snag using a regulated custodian. Nevertheless, under standard accounting rules, any decline in the market price couch of bitcoin trigger.
Write those who have hit Marti’s earnings report, potentially forming earning swings that may be bulk on conservative shareholders. The company says that it will disclose any update of its Crypto Reserve Plan in future filing.
Extension and future goals
Marti currently works with major Turkish cities – Istanbul, Antalya and Izamir – E OP Mapades, E ‘scooters and EOTS bio -fleet.
There are plans to roll out services in Konya, Kaseri, Kokelli, Barsa, Mercene and Adana before the years.
Specially displayed image from Marti, chart from tradingview
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