Table of Contents
When Lydia Sarfati replaced the famous brand of Repêchage on Manhattan’s fifth avenue, NJ, he could not sleep. Today, a respected aesthetic, entrepreneurial and the surrounding skin care icon says it was “best decision in his life”.
Family first
Sarfati repeated 1980 in the Pierre Hotel around 150 owner of the beauty salon. While his skin care and his products and protocols were incredibly familiar, David’s husband, David’s credit, had to start the line to start the line. “He was very popular, but I didn’t know how we could teach others doing the same and doing the same thing,” he remembered Sarfati. “David said,” Why not? Why don’t we try to sell what you know? “
And they sold. “It became very popular, very quickly,” says Sarfathi. “The four-layer face was wild, so you had the most expensive facial price. We all told me that they would never work, but we are here, 45 years later!”
Aside from success, Sarfati Pegs changed 1996. “The company was blooming, and I was a lot of manhattanita. We lived and worked there; I would get a rash when I left!” He has been joking. “Then he called my lessee and said that dollar income was increasing $ 45. We had 15,000 square feet by then. I didn’t know what to do.”
Moving parts
While the skin care sales were strong, Sarfati pointed out the next steps for the growth of the company again thanks to husband support and intelligent view. “When the rent went up, David came to the rescue and said,” Enough to pay for rent! “
But where do you buy a building in New York? “We were looking for some time, and then we started looking for property and we decided in Secaucus, because it’s near Manhattan,” he remembered Sarfati. “There wasn’t a few buses, but at the beginning I wasn’t in the middle of the five desert, but I can say the best decision I’ve ever done. It’s paradise. It’s paradise. It’s paradise.
Paradise Island
Today, Sarfatis crosses the lines of state to reach the 50,000-square-meter headquarters and training facilities, where marks develop and manufactures all products.
Success is not lost in Lydia, when they are sending its products, “Of course you have dreams,” My father always laughed. “In this case, we have planned our goals and our goals.”
Aside from the business, it is to separate the family maintenance and distinction. (In addition to Davidia, his daughter has been with Shiri with 20 years old). “I realized a long time to live together, sleep together and work together, you need to set the limitations, and we did a good job in that,” he explains. “It’s my other rule when we are socially unite, we don’t talk about business. If we did, we have no life!”
