Michael Siler, a high-profile bitcoin backer and co-founder of strategy, again used a pop-culture image to push a bitcoin message on X.
He posted an AI-related picture, which puts him as an Indiana Jones, which looks like a South American temple, and he captioned it, “I went in search of gold … and found something better.”
Short and posted, the post repeats a long -changing subject: bitcoin over gold.
Saylor channel pop culture
Account for Saylor posts, this is not a single stunt. He recently shared another image, which styled him like Tyler Dordon from the Fight Club.
The views are simple – they draw attention – and they keep Saylor in the headlines. Reports have revealed that imagery follows a large corporate step, which helps explain why social posts are more than memes.
I went in search of gold… and found something better. pic.twitter.com/ve3zqanol6
– Michael Sayler (@Saylor) August 9, 2025
Based on the reports, the strategy announced on 29 July that it bought 21,021 BTC for about $ 2.46 billion. That purification brought a total of 628,791 bitcoins of the firm.
At the annual time, they were over $ 70 billion. They are solid figures here: BTC count is stable on a ladder, shifted to the dollar value market.
Why images matter
Images serve a clear purification. They indicate confidence for investors and followers, and they have long -long conversations of the Saylor’s long -time the country’s message that the bitcoin is better than sleeping as a store of value.
Short messages reach a broad audience rapidly. Keep the long background post story alive.
A legal and evaluation note
Reports have raised a second point: AI art that borrows famous characters can touch the questions of rights and image. Post movies do not appear to be associated with studios or rights holders.
The pair leads the debate, not immediate action. In addition, the evaluation of the dollar tied with bitcoin will move up and down along the market, so readers get a clearing picture citing counting with BTC date.
For filing and public positions, the facts are straight: The strategy purchases 21,021 BTC on July 29 and now holds 628,791 bitcoins.
The image of the Indian Jones is the comment and the marketing is rolled into one. It is an eye catcher. It also reminds that modern corporate messaging has mixed finance and showmanships, which basic accounting – how many BTCs and when they were purchased – still matters.
Specially displayed image from UNSPLASH, chart from tradingview
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