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This step makes the long history of Etoro with tokens. CEO Yoni Asia prepared the basis for representing the real-world assets on the colored coins, white-colored co-writer, blockchain. Since then, Etoro has consistently expanded its token efforts.
Asia said during the announcement, “Our goal is to write every property on Etoro – starting with stock – enable our users to move forward to go into the blockchain and integrate a wide DEFI ecosystem.”
How will Etoro’s token stock work
Token stock will be released as ERC-20 tokens on Ethereum. Each token represents real shares conducted by Etoro in traditional custody accounts. Users can trade these tokens around the watch and change them back to regular stock positions if needed.
The purpose of this system is to solve many problems with traditional stock trading. Regular stock markets operate business hours only during the week of the week. Token versions can trade 24/7, which can give investors more flexibility to respond to global news and events.
Source: @toro
Tokens will also work with decentralized finance (Defi) applications. This means that users use Apple or Tesla shares from their tokens as a collateral for debt or in other blockchain-based financial products.
Etoro expects to start service for some time in August, such as first starts with European customers. The company plans to start with 100 popular American stock and exchange-traded funds.
Regulatory changes run new opportunities
Two major regulatory devils have made the token stock more viable. In Europe, markets in Crypto-assets (MICA) regulation had a full impact on 30 December 2024. Tokening projects.
In the United States, the Congress passed the Genius Act in June 2025, which was signed by President Trump in the law in July. Focusing on stablecoins, this law indicates increasing regulatory acceptance of blockchain-based financial products.
“New rules, such as asbestos in Europe and the passage of the Genius Act in the US, creates a new opportunity to make real -world property digital property which is legally supported and regulated,”.
Treasury Secretary Scott Besent has processed the US Stabecrim Market more than $ 2 trillion in the coming years, showing government support for digital asset innovation.
Competition token is hot in stock market
The important competition Robinhode facing Etoro introduced tokens for European users in June 2025, using an intermediary blockchain. The company is also building its owned -2 blockchain adapted to the assets of tokens.
Crackon and Bibit have partnered with finance supported to offer 6 60 tokens US stocks through Xstocks platform on Solana. Mithun launched the token microtty shares through partnership with Dinari.
Rapid exole shows strong belief that token represents the future of stock trading. In research by Ripple and Boston Consulting Group, in 2025 from $ 600 billion to 2033, token asset market couples reach $ 18.9 trillion.
Etoro’s token experience
Etoro isn’nnne to tokenization. In 2019, the company acquired Danish blockchain startup firms and launched Tokand Gold (Goldx) and Silver (SLVX). It also created Stabecrims for major currencies like USDEX and Europe (EURX).
These initial efforts through its Etorox assistant gave the computer a valuable experience in regulatory grievances and technical implementation. The Gibraltar Financial Services Commission certified Etorox in 2018 as a regulated laser technology.
The company’s existing tokening infrastructure should help launch stocks for tokens more smoothly than completely new entry into space.
Challenges and rises remain
Despite the promising estimates, token stocks face several challenges. Price anomalies have already appeared with a offer of some competitions. In July, Robinhod’s Apple Token traded at 12% premium for the actual stock price, which Amazon interrupted four times more than the actual share price.
Market fragmentation is another concern. Along with many companies, the liquidity can spread thin in platforms, with tokens the same stock on separate blockchains. This can be less efficient than trading markets.
The regulator remains in many unwanted courts. While Europe and America have created the process, token stock still works in gray areas that face future restrictions.
What does investors mean
Etoro’s token stock launch shows extensive changes in business and investing people. Integration of blockchain technology with traditional assets provides new possibilities, but also new risk.
Stocks may attract investors who used to attract the ability to trade 24/7 and use them in DEFI applications that previously avoided traditional markets. However, technology is still developing, and the regulator frameworks continues.
