Detroit Automobile Society, 123, is betting on its electric future

With an influx of new models arriving on the market, Cadillac carries the crown as the best-selling American luxury vehicle company, beating Audi, BMW and Mercedes-Benz. It is a level of popularity that led to the brand’s world vice-president, John Roth, calls “a fairly good race”.

This race is the product and financial realization of planning years. The company was looking for to take advantage of strategic and creative marketing, as well as its car sports and its performance references, to conquer new younger customers as part of its efforts to make Cadillac “, the most prestigious luxury brand here in America,” said Roth Nowsweek.

The changes started in 2015 and continued today. “As we arrive in 2025, it is really the epicenter of the moment when the plan meets completely with regard to our product portfolio, the work we have done around the network of concessionaires, our marketing and our advertising, which our investment in the customer experience looks, essentially everything we can do to raise the global brand,” said Roth, noting that the plan is essentially not finished and Cadillac continues look at horizon.

Cadillac claims to be the best -selling luxury electric vehicle manufacturer. Using parameters provided by Cadillac, Nowsweek could not confirm this assertion.

New additions to the Cadillac range include battery visiti-electric, Vist Iq Vistiq, Optiq and Climbing. The Lyriq SUV was put on sale two years ago and should soon obtain a high performance variant, Lyriq-V. The next OPTIQ-V and IQL climbing have been revealed recently.

“Cadillac is not only talking about transformation – he aggressively launches products at an invisible pace of the brand for decades. Four electric vehicles on several segments in rapid succession are not an easy task. Cadillac finally begins to behave like a brand with something to prove and something that is worth continued”, Paul Watti, director of industry analysis at Autopacific, says and something that deserves Nowsweek.

Roth echoes this feeling, saying: “I must tell you that it is one of the best product portfolios with which I have never had to work during my 30 years and more here at General Motors and Cadillac.”

In addition to the introduction of new electric vehicles, Cadillac has improved its existing portfolio, updating its CT5 and climbing with a new suite of technology and refined look. This is part of a commitment to keep its combustion engine vehicles in service for a certain time, giving buyers the preference to choose gas or electricity when they start their new car.

Outside the United States, Cadillac also continues to grow. The company launched its Lyriq in China, South Korea, Australia, New Zealand, Switzerland, Sweden, France and Germany, among other international markets.

“Models like Optiq and Vistiq show a clear intention to develop the global presence of Cadillac electric vehicles beyond flagship products. Although they are not positioned as titles of titles today, they play a strategic role in the normalization of Cadillac as an electrical luxury brand on the market, forming the skeleton of the history of Cadillac volume,” said Waatti.

Seventy-nine at 80% of people who buy a lyriq are conquered customers. For Optiq, this number is 76. These customers, said Roth, have seven to eight years younger than the average age of a new car buyer in the automotive industry.

“Cadillac’s EV range is surprisingly competitive – a distinctive design, improved interiors, and good technology like Super Cruise helps the brand hit expectations above. In the midst of competitive pressure,” said Watti.

“The Qi Escalade is Cadillac to its best: shamelessly daring, effortlessly recognizable and designed with the expectations of customers in mind. It is ready to be a successful success and a key deck for loyalists transitioning to electric vehicles. The flagship product,” he continued.

Cadillac also sells Celestiq, a hand sedan on order, handcrafted, designed to be a showcase of luxury prowess of the company. The car made its debut in 2022 and came in production a few months ago.

“The Celestiq will not move the sales needle, but it is the most daring brand declaration of Cadillac for decades. It is a deliberate and high challenge intended to move perception and prove that the brand still knows how to lead, not follow. Then,” said Watti.