Delta Air Lines fired back among MPs this week, which defends artificial intelligence in pricing.
In a letter to three MPs reviewed by TPG, Atlanta-based carrier Again Again said that it is not tapping in custom data or not targeting individual consumers as part of a new AI-Assisted pricing pricing pricing program.
Delta exhibited concerts raised by three democracy senators, especially who accused the airline of “personal” and “monitoring” pricing last month.
“It is an investor and this perception, unfortunately, has created confusion and misinformation in the public discourse,” in a letter on Thursday by the Chief External Affairs officer of Delta in a letter. “In addition, we have zero tolerance for discriminatory or hunter pricing and have a complete compliance of laws applied in private, pricing and advertising.”
Delta first revealed that it was using AI with a final decline on a small portion of domestic booking, such as technology for a “super analyst” accepted its human revenue management workers.
By the last month, the carrier had integrated the AI at about 3% of its domestic routes, in which through a partnership with the tech firm Facher, the Delta Presidency Glenn Huentene said, noting the carrier goons to increase the use of about 20% of the routes by the end of 2025.
daily newspaper
Award your inbox with tpg daily newspaper
Join more than 700,000 readers for exclusive deals from braking news, in-depth guides and TPG experts
That revelation examined the C-suits of the top contestants from Capital Hill.
Senator Mark Warner (a Democrat from Virginia), Ruben Galgo (A Democrat from Arizona) and Richard Blutenal (a Democrat from Connecticut) gave a letter to the airline last month, seeking more Claire Clearity about the company’s AI pricing strategy.
Then, last week, American Airlines CEO Robert Isom stated that Delta’s AI was used “not app” and American did not plan to use AI in its fare-price relevant practices.
Responding to this week, Delta said that its AI program was only a “decision-supporting equipment” and requires fare based on many similar businesses, including decades, from booking patterns to root competition and fuel prices.
In some cases, delta’s AI tool recommends cheap fare – probably when sealing seats.
Delta said that it also integrates AI in other parts of its business, which is involved in customer service and predicts that when a plan or aircraft part should be required to be maintained.
Related reading:
