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One of the most frequent market discrepancies is the Declaration of Earnings-PEAD-Stock Prices Trend to proceed well in the direction of earning after the news became public. But can the generative Artificial Intelligence (AI) rise, can change it immediately, with the ability to pursue information and briefly?
PEAD efficiently opposed the semi-philanthropic form of the skilled market hypothesis, which suggests that prices immediately reflect all publicly available information. Investors have long debated whether PEAD indicates real disability or simply reflects delay in information processing.
Traditionally, Pead has been attributed to factors such as limited investor attention, practical prejudice and informative inequality. Educational research has documented its perseverance in markets and deadlines. For example, Bernard and Thomas (1989) found that shares surprised the direction of earning for 60 days.
Recently, technological progress in data processing and distribution has raised the question of whether such anomalies can disappear – or at least narrow. One of the most disruptive developments is generative AI, such as chat. Can these devices re -open how investors explain earnings and work on new information?

Can the generative AI finish – or can develop – pead?
As a generative AI model – especially large language models (LLMs) such as slapping – re -define how quickly and largely financial data is processed, they significantly enhance investors’ ability to analyze and interpret the text information. These devices can abbreviate rapid income reports, assess the spirit, explain the fine managerial comments, and briefly, cause actionable insights – potentially reduce informative gaps that reduce pain.
The generative AI theoretically reduces informative intervals, which has historically contributed to the PEAD, by reducing the time and cognitive load required to parse complex financial revelations.
Many educational studies provide indirect assistance to this capacity. For example, Tetlock et al. (2008) and Lafran and McDonald’s (2011) demonstrated that Bhavna, who extracted from corporate revelations, can predict stock returns, suggests that timely and accurate lesson analysis could enhance the decision making making. As the generative AI automatically automatic and refines the further emotion analysis and information summary, both institutional and retail investors later achieve unprecedented access to sophisticated analytical equipment limited to expert analysts.
In addition, retail investor’s participation in markets has increased in recent years, run by digital platforms and social media. Ease of use of generative AI and comprehensive access can empower these low-propelled investors by reducing informative loss relative to institutional players. Since retail investors are better informed and react more rapidly to earning announcements, market reactions may accelerate, potentially compressing the time -limit that has historically revealed pead.

Why information is inequality matters
PEAD is often associated with informative disparity – uneven distribution of financial information among market participants. Precious research has been highlighted that firms with low analyst coverage or higher unstable firms are demonstrated strong drifts due to high uncertainty and slow spread of information (foster, lysen, and shavlin, 1984; Collins and Hiriber, 2000). By increasing the speed and quality of information processing significantly, generative AI equipment can systematically reduce such inequality.
Consider how quickly an AI-managed equipment can broadcast information from earning calls compared to traditional human-driven analysis. Widely adopting these devices can lead to equal to informative playground, which can ensure more rapid and accurate market reactions for new income data. This landscape closely aligns with Grosman and Steiglitz (1980) proposal, where better information efficiency reduces the opportunities of mediated in anomalies such as PEAD.
Implications for investment professionals
Since the generative AI accelerates the interpretation and spread of financial information, its impact on market behavior may deepen. For investment professionals, this means traditional strategies that depend on delayed value reactions – such as the victim’s exploitation – may lose their edge. Analysts and portfolio managers will require rapid flow of information and to rebuild models and approaches to potentially compressed response windows.
However, widespread use of AI can also introduce new disabilities. If many market participants act on the same AI-generated summary or emotional signs, it can lead to overraction, instability spikes, or herring behavior, changing a form of disability with the other.
Contradictory, such as AI devices become the mainstream, the value of human decision may increase. In situations associated with ambiguity, qualitative nuances, or incomplete data, experienced professionals can be better equipped to explain what the algorithm recalls. Those who mix AI abilities with human insight can get a different competitive advantage.
key takeaways
- Old strategies may fade: PEAD-based trade can lose effectiveness because markets become more information-skilled.
- New incompetence can emerge: Uniform AI-operated reactions can trigger short-term deformities.
- Human insight still matters: In fine or uncertain scenarios, specialist decision is important.
future directions
Looking forward, researchers have an important role. Longitudinal studies that compare market behavior before and after adopting AI-operated devices will be important to understand the permanent effects of technology. Additionally, the discovery of pre-elevated drifts-where investors estimate income news-may explain whether the generative AI improves forecasting or simply changes the first disabilities in the timeline.
While the long -term implications of the generative AI are uncertain, its ability to process and distribute the information on the scale is already changing how the market reacts. Investment professionals should remain agile, constantly develop their strategies to keep pace with the constantly changing informative landscape.
