Anyone who has tried to shop through the city knows what it means for Schlep. The word evokes summer heat, heavy grocery bags and the feeling that whatever the load you wear is a failed step to disperse through the sidewalk. But it is not that Alex Schinasi sees it.
Schinasi redefines what it means for Schlep.
“There is the vision of the person carrying a million bags of trader Joe’s Back to his house and you have the marks on your arms of all heavy work,” said Schinasi Nowsweek. “But there is also the mental schlep,” how will I bring it from my car to my house? “Or” How will I manage this long day in the city when I know I have five customers to visit? “Hulken improves this for you.”
Pontoon Launched in 2020, but the idea was born almost 15 years earlier, when Schinasi’s father built a bag so that the family can use in the house. His history in manufacturing helped him develop the design, but his entrepreneurial experience passed Hulken to the next level.
World Impact of Women: Alex Schinasi
Newsweek illustration
Schinasi’s first company, IvyA workflow tool for the house renovation industry was acquired by Houzz In 2018, while his second company, ClayAn early platform fed by AI in early education has been acquired by Kangarotoime In 2024. The two companies allowed people to do their job better and, at the base, Hulken is no different.
The building community is at the center of everything Schinasi, software companies in Hulken.
“People came for the software, would remain for the community and it is similar to Hulken, right?” Schinasi thought. “One of my favorite Hulken Running parties is to see all these interior rioters and designers and makeup artists and hairstyles using Hulken to do their job better.”
This community continued to grow, because the emblematic whisk on wheels called on people at home and outside.
“What makes me happy and happy to wake up every morning is to see that we are empowering these people professionally,” said Schinasi. “But of course, far beyond that too, mothers will use us to do daily shopping.”
Mom and an entrepreneur, Schinasi has always focused on how her businesses can have an impact on women and help develop them in their lives and their careers. This mission motivated her work and experiences as a founder.
“If you look at our demographic group: 95% of women. And therefore each of my businesses really focuses on the empowerment of these women and anything, and I think it is, for me, a very proud achievement,” said Schinasi.
Having launched three companies, Schinasi knows how difficult it is to take seriously as an entrepreneur. Although it found a lot of success today, the road was not always easy.
“Being a founding woman, especially in their twenties with my first business was very difficult … Collecting funds, being taken seriously, especially when you deal with a female audience,” said Schinasi. “As we get older, we obviously obtained street credits because we sold companies and we made a name for ourselves, but we had to fight for that.”
In the end, the fight seems to be worth it, the distinctive bags appearing at the corners of the street through the United States, transporting everything, from the grocery store to books to children’s toys.
With unlimited potential, what can we find Schinasi Schlepping in his Hulken?
“My emotional background?” Schinasi joked.
“As a mom, I am obviously a professional schlepper because I schlepping my children and everything that accompanies him in my Hulken,” said Schinasi, emphasizing “” literally everything. “”
Schinasi will join Newsweek at the first World Forum of Women’s Impact this year. The event of August 5, organized at Newsweek The headquarters in New York will bring together some of the best leaders in the world and will connect them with rising stars in industries and work functions.
For more information on the event and entry directives, please visit the Global Impact Home page.