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The astronomer, the New York data company, took the concert in the Coldplay concert “Kiss-Cam Scandal”, hired actress Gwyneth Paltrow for a light marketing video that capitalizes on the attention focused on two frames captured in Canodling at the concert.
The company has enlisted the ex-Oscar-winning fellow of Coldplay singer Chris Martin as a “very temporary spokesperson” in the ironic video.
Why it matters
The clip follows the Resignation of the CEO of astronomer Andy Byron and the chief of the RH Kristin Cabot– toche in an embrace lived live on a jumbotron during the July 16 concert at the Gillette Stadium in Foxborough, Massachusetts.
The CEO is still married and Cabot would have been married before in Kenneth Thornby, their divorce being finalized in 2022.
The images of Byron and Cabot moving away from the camera, when they realized that they were filmed, quickly became viral. The original video has amassed Over 45 million views on Tiktok and millions of others in republication on other platforms.
Jordan Strauss / Invision / AP
What to know
In the video, published on X, Paltrow is sitting at an office and thanks the public for his interest in the astronomer. She says: “I was hired on a very temporary basis to speak on behalf of the 300 employees and more of the astronomer.”
She continues: “The astronomer has received a lot of questions in the past few days, and they wanted me to answer the most common.”
A question then appears on screen reading: “OMG, what the real …” Before the final word appears, the video returns to Paltrow, which passes to the promotion of some of the astronomer services.
In a subtle wink to the generalized attention that the company has received, Paltrow adds: “We have been delighted that many people have a new interest in the automation of data flow.”
Another question is starting to appear on the screen, tapping: “How does your social media team hold?” But before its end, Paltrow interrupts suddenly, announcing that the astronomer has spaces available at a next conference in September.
She closes the video with: “We will now come back to what we do best: to provide changing results for our customers.”
Astronomer, a company based in New York, helps companies to develop, develop and analyze products using artificial intelligence.
After Byron resigned, the company said in a statement: “The astronomer has engaged in the values and culture that guided us since our foundation. Our leaders should establish the standard both in conduct and responsibility, and recently, this standard has not been respected.”
Pete Dejoy, who took over as an acting CEO, admitted on Monday that the company had faced “unusual and surreal” attention in recent days.
On LinkedIn, he wrote: “Although I would never have wanted it to happen like that, the astronomer is now a familiar name.”
What happens next
The astronomer’s board of directors announced the start of an official research of a new managing director.
