Table of Contents
All photos: kaboompics
You are drawing customers in your online store, they are adding items to their car, but they are not investigating. What did you give? While it can be disappointing to lose customers at the final barrier, shopping cart abandonment is really very common. In fact, most sites have a shopping cart abandoned about 70%, meaning that 7 out of 10 customers leave the items in their car without completing the purchase.
There are many reasons for customers that are not to meet shopping. Here are some of the most common causes of online shopping cart abandonment.
#1. Forcing customers to create an account:
There may be advantages to get customers to create an online account (such as the option to provide access to additional customer data and individual deal), many customers do not want to create an online account. They either have a lot of online accounts, so that there is no time to create an account or not. This is why you should always provide a guest checkout option – it should only ask for the basic customer information required to sell, so that do not annoy the customers who are in a hurry.
#2. To make the checkout process too long:
It belongs to the last point, but is worth going into depth. Many people who shop online are in a hurry and they do not have time to complete the five-page checkout form for a long time. While the checkout process may have a chance to upgrade products, ask survey questions and encourage customers to join their mailing list, you should be careful that you do not go to too much overboard, as you can close customers.
If a long checkout process cannot be stopped due to the nature of the product, consider providing a progression bar to clearly see how much information they need to fill before they are completed.
#3. Setting the price too much:
Before being committed to shopping, some customers prefer to shop around – just to check that they can’t find a better deal elsewhere. It is possible that customers are adding items to their car, comparing other websites, and looking for the same product at an affordable price. To ensure that take time to compare competitive pricing that your prices are not very high.
#4. Stunning customers with hidden fees:
It is better to be transparent with all fees. The initial value may look more attractive when adding the shipping fee, packaging fee and finally tax, customers on a tight budget are still not proceeding with their payment. Many people can simply feel deception and deliberately see elsewhere (especially if you are surprised by customers with high shipping charges). It is better to advertise these fees in product listing to know what they will pay.
#5. To be very restrictive with payment options:
#6. Not providing fast shipping:
#7. Slow loading time and ignoring webpage errors:
These issues need to be fixed immediately. If you have seen that you are not getting any sales, then test the checkout process of your website to ensure that there is no bug. Such errors may require to work with the website developer to patch up.
final thoughts …
To wrap things, remember that the goal is to make online shopping experience as friction as possible. By addressing the general mistakes covered by us, you can significantly reduce cart abandonment, increase conversion, and promote your lower line. To create loyal customers from potential shopkeepers, your checkout process must be comfortable, transparent and easy to use. What changes are you making for your checkout process today?
